Saatchi and Saatchi

Saatchi and Saatchi...

Saatchi & Saatchi is an advertising agency founded by brothers Maurice Saatchi (now Lord Saatchi) and art collector Charles Saatchi, Saatchi and is Saatchi famous for their campaign on behalf of the Consevative Party before the 1979 UK General Election and for the adverts for British Airways and other state-owned interests privatised by the Conservatives in the 1980’s.

After working for other advertising firms, the Saatchi brothers established their own company in 1976. With the support of American investors, Saatchi & Saatchi pursued a policy of buying out competing firms with lucrative established contracts. In 1995, a boardroom coup saw the brothers leave the company and set up a new firm M&C Saatchi. M&C Saatchi is an advertising agency with several offices around the world. M&C Saatchi is the second agency founded by the world's
most famous admen Maurice Saatchi and Charles Saatchi. M&C Saatchi has built up a strong position for itself since formation in January 1995. Since then, M&C has risen to become one of the UK's foremost agencies, overtaking the original Saatchi and Saatchi agency in domestic billings, and gradually establishing a global network which now stretches across 13 countries. The M&C Saatchi has a particularly strong presence in the Asia Pacific region.

The M&C Saatchi agency has won a slew of awards for its creative work, however, despite this, M&C Saatchi remains one of the few independent creative shops, unlike the much-bigger Saatchi & Saatchi, which was made part of the Publcis network in 2000. Following M&C's launch in 1995, Adweek referred to M&C Saatchi as ‘The fastest growing start-up in the history of advertising’. M&C Saatchi set out with a clear business model to fill a market gap with a clear positioning. The gap that would be exploited lay between the one off advertising boutiques and the sprawling conglomerates. The positioning is driven by M&C Saatchi powerful core philosophy: simplicity sells

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